Marie-Hélène De Taillac
All that glitters is not gold. It may be sapphires, spinels or tourmalines.
When she unveiled her signature collection in 1996, Marie-Hélène de Taillac stirred a revolution in the stuffy world of fine jewelry. Up until that time, most women found it difficult to wear “real” gems. Being fashionable and wearing jewelry were simply incompatible.
A passion for colors combined with a fascination with jewels and traveling prompted de Taillac to invent a style that would showcase the stones themselves, once and for all. It was an instant success. Her first clients were Barneys in New York, Browns in London and Colette in Paris.
After starting her career in fashion and working in London for 14 years with designers including Dinny Hall, Victor Edelstein and Philip Treacy, de Taillac decided to return to her first love: gemstones and color.
A decisive moment came when she met with some of the finest artisans in India, who still work according to traditional methods dating back to the maharajahs. It was then that de Taillac knew she had found what she’d been looking for: exceptional gems and authentic savoir-faire. She stayed on to create her daring and now famous gemstone “arrangements”.
Thanks to her vision, the droplet-shaped briolette, a cut traditionally reserved for diamonds, was finally used for colored stones. She defied convention by pairing precious and semi-precious stones. And she refused to limit herself to using only diamonds, rubies, emeralds and sapphires, which she found restrictive given the incredible palette of color that gems could offer.
Thus was born Marie-Hélène de Taillac’s unique, immediately recognizable style.
After inaugurating a first boutique in Tokyo in 2003, she opened another in the Saint-Germain-des-Pres neighborhood on the Left Bank of Paris in 2004.
She opened her third boutique on the very chic Upper East Side (69th Street off Madison Avenue) in New York in 2013.
Photo : Paolo Roversi